COMMUNICATION

 

• A GLOBAL CAMPAIGN

 

The RECYLE – SAVE campaign is being conveyed via the general press, specialist climbing and sustainable development press, in shops and on the web :

 

- Escape

- Grimper

- Escalade mag

- Montagnes magazine

- Kairn.com

- TV Mountain.com

 

• IN SHOPS

 

MILLET is issuing shops with a communication kit comprising 3 flat-packed boxes and 3 posters. Once folded out and stacked, they form a POS stand for the duration of the operation, and the boxes are used for RETURNS at the end. If necessary, other kits can be sent out.

 

• AT CLIMBING CENTRES

 

MILLET is offering climbing centres expressing an interest POS boxes so that climbers can deposit their used rope. In addition, MILLET covers the transportation costs to the transformation plant.